Ed Sheeran

‘Play’ Album Campaign

Director: Liam Pethick

Working as Ed’s in-house video director, Liam created all video and social content for the multi-platinum 2025 album Play. This included the Grammy & MTV award nominated video ‘Sapphire’, ‘Symmetry’, ‘Azizam’ visualiser, alongside an innovative content campaign shot across India & the US to mirror the album’s global influence.

TEST

TEST

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Ed Sheeran - Sapphire (Official Music Video)

Dir. Liam Pethick

Ed Sheeran | Symmetry feat. Karan Aujla (Official Music Video)

Dir. Liam Pethick

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Play Album Trailer

Dir. Liam Pethick

Play Album Teaser

Dir. Liam Pethick

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Ed Sheeran | Azizam (Looper Performance Live from Old Delhi)

Dir. Liam Pethick

Ed Sheeran | Sapphire (Looper Performance Live from Old Delhi)

Dir. Liam Pethick

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Ed Sheeran - Opening [Lyric Video]

Dir. Liam Pethick & Nic Minns

Ed Sheeran | Azizam (Pink Heart Video)

Dir. Liam Pethick